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M.

DESIGN - MOTION - VFX

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IMAX I's

Project type

Brand, Motion, Animation, Website

The brief was to brand 4 different areas of IMAX, IMAX 70mm Projection, IMAX Documentaries, IMAX Live, IMAX Enhanced.

Each ident features abstract, vivid backgrounds that represent the IMAX lens with the 'I' shape that transforms through the different dimensions fo the video. The branding is fully extendable and represents diversity within the IMAX brand.

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