Glio

Problem:

As the world shifts towards a fully digital economy, traditional physical currency, such as metal coins, becomes less relevant in daily transactions. The challenge was to create a brand identity for the digital pound coin: a currency that seamlessly bridges the gap between the tangible past and the fluid, fast-paced digital future. The brand needed to evoke trust, stability, and innovation while visually representing the concept of liquid assets and digital accessibility.

Solution:

To encapsulate the transition from physical to digital currency, I developed a Liquid Metal identity, symbolizing the process of liquidating traditional coins into digital assets. The logo itself utilizes a Liquid Metal effect, reinforcing the idea of fluidity, adaptability, and transformation in financial transactions. This concept was extended throughout the brand’s visual language, creating a cohesive narrative that ties together finance, technology, and trust. By leveraging cutting-edge design techniques, the branding for Glio communicates the seamless integration of digital currency into modern financial systems, ensuring accessibility and ease of use in an increasingly cashless society.